At present, with the development of the country’s overall construction and rising demand in the security market, China’s CCTV lens market is highly competitive and product quality is uneven, so that Japanese brands basically occupy the high-end market, and low-end markets are dominated by Chinese companies. The market is basically divided by Chinese Taiwanese companies and Korean companies. Japanese brands have fierce competition in market promotion and project acquisition. Korean and Chinese Taiwanese companies do not have a relatively large market, and Chinese companies are dying on price.
Analysis of current status of CCTV lens market in China With the development of the country’s overall construction and rising demand in the security market, the competition in China’s CCTV lens market is fierce and the quality of products is uneven, so that Japanese brands basically occupy the high-end market, and low-end markets are Chinese companies dominate the world and the middle market is basically divided between Chinese Taiwanese companies and Korean companies. Japanese brands have fierce competition in market promotion and project acquisition. Korean and Chinese Taiwanese companies do not have a relatively large market, and Chinese companies are dying on price. Due to the high prices of Japanese brands, although Japanese companies' shipments are far less than those of Chinese companies, the output value of Japanese companies is several times that of Chinese companies. This also formed a strange circle phenomenon in China's CCTV lens market. The current market for CCTV lenses should be expanded by several dozen or more. The increase in the country's economic strength and the increase in demand from government departments have directly promoted the development of the security industry, and each camera has a CCTV lens at its front end. If you think of it in 2009, your personal feeling should be at least 100 million yuan. Below, from the price, product type, brand and other aspects of the analysis of the current status of China's CCTV lens market.
The price is based on the commonly used 3.5-8mm lens. When it was around 2000, the price was as high as 600 yuan. Over time, the price dropped to more than 200 yuan. Inferred, it fell by 60% in ten years. In addition, the earliest time, a DC automatic aperture lens is more than 100 yuan more expensive than a manual aperture lens, the spread can have 30% -40%; now the price of DC aperture and manual aperture has been almost the same. Because of this, everyone originally used them separately, and now basically only use auto iris lenses. In the long run, I believe that it is not far from the same price era of manual iris lenses and auto iris lenses. This change does not mean that the manual iris lens has a good profit, but it is precisely the auto iris lens that enters the era of meager profits. Although the price has dropped by 60%, the sales volume has increased by 500%. The major lens manufacturers have also obtained very good returns and development.
When the product type was the earliest, 2.8mm, 4mm, 8mm and other fixed lenses were the mainstream of CCTV lenses, and now the mainstream is 3-8mm, 2.8-12mm and other zoom lenses.
It is not known how many people still remember how to weld AI's video four-pin plugs. I believe that the old security guards still remember them. With the continuous development of the camera, the lens has become smaller and smaller, and a DC drive is enough to "make the world." Although technology is developing, history still needs to bear in mind that if we do not know that AI is usually faster than DC's response speed, it will still be problematic. Therefore, when new people selling CCTV lenses encounter an old engineer must have AI's lens, don't think that people can't keep up with the times.
With the rapid development of the manual zoom lens, I personally believe that there is a certain correlation between professional quality of practitioners. Now, there are very few serious technicians who will carefully calculate the angle of view based on monitoring requirements. It is not a fixed-focus lens that cannot be used, but manual zooming is easier, but it should be known that professional photographers are usually Focus lens, a 28-75mm travel around the world are usually just lovers. If "laziness" is one of the reasons for the development of manual zoom lenses, then the rise of electric zoom lenses is the convenience of technological development. 10 years ago, the staff in the surveillance room often looked at the black and white video of a fixed day, and now, auto-cruise, interest point settings, 20X, 30X optical zoom, or even a large multiple zoom lens allows the staff to do whatever they like. See any details you want to see. The cost of flowers is small, but the use effect obtained is stronger. This change of CCTV lens products can also represent a phenomenon of our entire industry development.
The brand development 2000 years ago, the Chinese market is basically the Seiko brand that dominates the world. With other brands such as computar entering the Chinese market, after 2000, the Seiko brand gradually disappeared, and then Japan's Tenglong also entered the Chinese market with high profile, further exacerbating Seiko’s market share. Around 2005, Seiko was finally acquired by South Korea’s Sanyo and formally withdrew from the stage of history. In recent years, many Japanese companies including Pentax, Fujinon, Space, Touli, and ADL have entered the Chinese market, making the competition in China's CCTV lens market increasingly fierce. From the perspective of the world market, CCTV lenses are basically Japanese brands.
The price mentioned earlier declined rapidly, and multi-brand competition is also one of the reasons. Therefore, the development of the brand is also one of the major changes in the CCTV lens market. In addition to Japanese brands, do other countries also have excellent CCTV lens brands? From the world perspective, there are not many countries or companies engaged in optical businesses. Except for Germany, there are no large optical companies in most countries in the United States and Europe. The core of the world's optical industry is in Asia, and the core of Asia is Japan, China and South Korea.
As we all know, Japan’s optical technology was “stealing a teacher” from Germany in its early years. Of course, afterwards, the Japanese's study and seriousness have also led to a substantial increase in the country's optical power, and even surpassed German companies in many aspects. The competitive strategy adopted by German companies for Japanese companies is more of a technological development and lead, and does not compete with Japanese companies in the market share of products. Since CCTV lenses are relatively low value-added products, German companies did not set foot in this area and put these simple “running tasks” to Japanese companies. Therefore, the only remaining competitive enterprises are only in Asia, but in Asia, Japan has done its utmost to seize this market. Although China and South Korea lag behind Japan, the situation is different. South Korea's CCTV lens brand is a bit awkward, on the quality, not as good as Japan; on cost control, not comparable to China. The most critical point is that Korean lenses always want to sell the price of Japanese lenses, so Korean CCTV lens brands in the Chinese market, especially the C/CS lens, have little success. If there is no clear-cut special strategy, personally think that the situation of Korean CCTV footage in the future may only be more embarrassing.
When it comes to China's CCTV lens manufacturers or brands, we also need to mention the Japanese Seiko brand. Shortly after the appearance of the Seiko brand in the market, there were also a number of counterfeit “Seiko.” The sales of Seiko products made it possible for Chinese companies to produce CCTV lenses almost overnight. The final outcome of Seiko was largely because he lost the Chinese market. An important force that caused this outcome was domestic CCTV. The rise of the lens. I personally have always paid homage to the Seiko brand. I think it has made a great contribution to China's CCTV lens industry. Because of this, it has brought a group of Chinese CCTV lens manufacturers. If this is the first step in the development of China's CCTV lens, it should be said to be successful, but it is a pity that it has not taken the second step. Because we still cannot find Chinese brands in various security solutions. In my memory, Fujian Fuguang and Xiamen Liding are good companies. The products they produce are sold outside the country and they are also sold domestically. Fuguang is a veteran enterprise in the transformation of military industry. Liding is a new army after the new millennium. It is young and energetic. As a colleague, I did not visit their factory and I dare not comment on the strength and scale of the company. However, each exhibition has the opportunity to always pay close attention to them. From the product, it should be said as a lens. Its use value. Therefore, when discussing the topic of brand development in China's CCTV lens market, I can only say that China has a very good company, but it still lacks a brand.
The future of China's CCTV lens market Over time, the CCTV lens market will continue to change. For the next five years of development, I think the main performance in three aspects: First, prices will continue to decline, but the decline is limited; second, high-definition lens will substantially increase market share, but will not fully replace the ordinary lens Third, China's independent CCTV lens brand products will gradually become the mainstream of the market.
Prices fall but the margin is limited, saying that prices will fall. In addition to the content of the economics category, the Chinese lens and the Japanese lens currently maintain a certain price gap. The competition of Chinese companies will force Japanese companies to continue to reduce prices to ensure competitiveness. However, based on the higher requirements of Japanese companies for profit accounting, they will insist on their profit margins, and this decline will be limited.
On the other hand, Chinese companies must understand that the future direction of development is to overtake Japanese companies in terms of product quality and technological R&D. Then the necessary input will also increase the cost and sales price of Chinese products. With the price cuts of Japanese companies, the price rise of Chinese companies will reach a balance. This balance will not be too far away from the current market price.
High-definition lens share has increased dramatically but it will not monopolize the current. The development of any industry will drive the development of the security industry. The introduction of new technologies in other industries will cause the security industry to change. The high-definition megapixel camera is an example. When digital cameras entered the megapixel era as early as 2001, the security industry began playing HD. Obviously, technologies that have expired in other industries will bring new developments to the security industry. The future high-definition megapixel lens will become the mainstream of the market with high-definition cameras, but this time is not good.
From the current shipments of megapixel cameras from major CCTV lens manufacturers, it can be seen that the ordinary lens is still the main body, and the shipment of megapixel lenses is indeed improving. However, this growth rate is not as exaggerated as everybody imagined. . Personally believe that the shipment of megapixel CCTV lenses depends on the shipment of megapixel cameras, and the shipment of megapixel cameras depends on two points: one is the camera manufacturer's judgment of future market expectations; the second is The development of the future market strategy for the core photographic element manufacturers. Simply put, first look at the camera manufacturers, if you think that analog cameras continue to have sales, you can still make money, then naturally slow down the promotion of megapixel camera, so that megapixel cameras become highly profitable products, not Hopes for rapid development of quantity; vice versa. In addition to this one reason, the second key reason is the future market strategy of the core photosensitive element manufacturers. The development of a photosensitive element product requires a lot of technology and capital investment, so there are not many companies that can do this thing. At present, the production of photosensitive elements is basically monopolized by Japanese companies. As a supplier, if you do not introduce new products, then buyers can only continue to purchase old products. The larger the shipment of old products, the smaller the cost allocation of the original investment; and the development of new products means that the original product must be earned. A lot of profits are put back. In business negotiations, suppliers will certainly consider themselves from the perspective of their own interests. Based on the above two reasons, I think there will be a significant increase in the megapixel market in China in the next five years, but it will not completely replace the ordinary camera system.
China's own CCTV lens brand has gradually become mainstream In fact, China's optical industry development is not much later than Japan. In the field of general optical processing, Chinese companies do not lose out to their competitors. On the contrary, they are stronger than their competitors. However, due to the lack of regulation and guidance in our industry, they are led by their competitors in subsequent developments. Just go. After years of development, especially the willingness to pay for "Made in China", Chinese enterprises have made great progress.
Perhaps everyone knows that many of these foreign brand CCTV cameras in the Chinese market are produced domestically. Even some foreign brands of CCTV lenses, all the parts inside are produced and assembled by Chinese companies, and some even have Chinese designs. Believe it or not, it is a fact. Most of the foreign branded CCTV lenses sold in China, most of them have no imported parts. Even if they have imported parts, their share is extremely low, and usually because they have not found a suitable supplier in China temporarily. Only.
So, do you think that Chinese companies can't do CCTV footage well? The answer is obviously negative. Chinese companies are not known for producing world-class products. This is the strength of "Made in China" and the sorrow of "Made in China"!
For example, aspherical lens processing technology, which is a selling point for many Japanese CCTV lenses, but in fact, the number of Japanese companies that can actually process aspherical lenses is only one or two. Most of the aspherical lenses of Japanese CCTV lens manufacturers are bought. They can buy it, and Chinese companies can buy it. In addition, Chinese companies, including many companies in Taiwan, can also produce aspherical lenses. For example, Phoenix Optics in China and Asia Optics in Taiwan, China can not only produce non-spherical lenses, but also manufacture abrasives. Injection molding can be completed within the company. General Japanese companies cannot compare with them. From this perspective, the gap between us and Japanese companies is not that big. Compared to single companies, we are even stronger.
According to the voice of practitioners, at present, Chinese companies have both “strong desires” and “adequate strengths”. This is why I believe that China’s independent CCTV lens products and brands will gradually become mainstream in the next five years. . Of course, the premise that can achieve this goal needs whether there is a Chinese CCTV camera company that “takes the lead in the world” and whether Chinese customers will support them.
As a person who understands the industry, I believe that such companies will come out; as a Chinese, I have heard the voices of Chinese customers and the expectations of their hearts for years. Today, all we need to do is turn this need and hope into action. Faced with this, the author hopes to take the opportunity to appeal to the relevant government departments, production companies and even end customers to give China CCTV lens companies more attention and support.
Calling for CCTV lenses from government departments is a small product in the entire system, but it is an important factor affecting the entire system. If the government department is concerned about the development of the Chinese security industry, it hopes to give CCTV lens industry a little more care and support. Judging from China's current technological level and development trend, DVRs and access control products have already achieved world-class, and CCTV lenses are the most likely products in the Chinese security industry to go to the world again.
All the people in the industry are urged to understand where the future of "Made in China" is going. If everyone can abandon their mutual estrangement and “stupid” price war and join hands to exchange technology and market, then everyone can achieve common development and become real winners. One or two companies in China can compete with foreign brands and it is nothing extraordinary. Only if we have done the same "hundising" as Japanese companies, this is the true rise of China's CCTV lens. This is also the responsibility of the company.
Calling for sellers If Chinese manufacturing companies aspire to make CCTV footage, then what they need is your assistance. The right to choose lies with you. Please believe that Chinese companies can also give good returns and understand more about China. For foreign companies, regardless of how kind and hard they are, your annual profit rate is set to be cold years ago. digital.
The person who calls on the user to think that "the moon is always a foreign circle" will certainly be stigmatized. The Chinese people will always be proud of using their own products. I firmly believe this. Of course, there are still few people who can do this now. But leave him a chance to believe that he can attract you with the performance and quality of the product.
Calling all Chinese security entrepreneurs CCTV lenses is just an example. In fact, all Chinese security products or brands may encounter the above situation. But entrepreneurs should firmly believe that Chinese products and brands can be globally based. In fact, there is no lack of such examples around us. Lenovo can buy IBM. Baidu can also PK Google. Even Geely can acquire Volvo. These successful companies and entrepreneurs have set a benchmark for our Chinese companies.
The author's notes that I was engaged in the security industry are not long, compared with many predecessors is still "new recruits", but the only time this time are used on the CCTV lens, can be considered a special. In recent years, as an ordinary employee, he has sold CCTV lenses to Japanese companies; as a corporate person in charge, he has acted as the lens for Japan; he is now supplying CCTV lenses to the market as a manufacturer. It should be counted as a practitioner who understands the CCTV lens industry. Taking advantage of the opportunity of this draft, they will express their own feelings about the current status of China's CCTV lens market, and will also provide their own opinions on the future development. The reason why they say “feeling” and “views” is that because there is no professional survey company that has systematically investigated and accumulated data on the CCTV lens market, there is no official credible data to use as a reference; the latter is just a statement of my own. for reference only.
Author: Tangxi Bin
At present, with the development of the country’s overall construction and rising demand in the security market, China’s CCTV lens market is highly competitive and product quality is uneven, so that Japanese brands basically occupy the high-end market, and low-end markets are dominated by Chinese companies. The market is basically divided by Chinese Taiwanese companies and Korean companies. Japanese brands have fierce competition in market promotion and project acquisition. Korean and Chinese Taiwanese companies do not have a relatively large market, and Chinese companies are dying on price. 
