China's CCTV lens market is a huge market, attracting the attention of countless world-class lens manufacturers. Many years ago, the Chinese CCTV lens market was mainly based on Japanese Seiko lenses. As long as it was engaged in the CCTV monitoring industry, few people did not know Seiko. Before 1999, the Chinese market can say that more than 70% of imported CCTV lenses are Seiko lenses, and most of the domestic lenses are mainly imitation Seiko products. But in recent years, the market pattern has changed. Because CCTV Seiko has implemented a general agency system in China, there are countless agents at all levels in the country, and this has led to the subsequent emergence of a large number of imitation Seiko CCTV cameras on the market, making it difficult for users to distinguish between authenticity and counterfeiting. The reputation of Seiko lenses in the Chinese market has been damaged to some extent.
At the same time, Japan's Tamron and computar's market share has steadily increased, computar entered the Chinese market in 1996, and CBC Hong Kong is responsible for its sales in China. Because the manufacturers directly participate in market sales and management, the market system is relatively complete.
In 1997, Tamron Japan Co., Ltd. started to set up a factory in Foshan, China to achieve local production. In 2002, it established a firm in Shanghai to achieve localized market operations. Up to now, the Foshan factory has grown to more than 3,000 people, and it has become another global production base of Tamron in addition to three production centers in Japan. Tamron is arguably the most successful lens manufacturer to enter the Chinese market. Tenglong Co., Ltd. has a 55-year history of lens production. This “plant age” is almost “young” with the old CCTV lens manufacturer, but its achievements in the field of CCTV lenses have made its position in the industry rise rapidly. Tamron's rapid rise was mainly because they had a major breakthrough in CCTV lens manufacturing technology. They mastered two core industry-leading core technologies: First, Tamron Tamron has mastered aspherical lens manufacturing technology and formed aspherical surfaces. Lens from the design to the processing of leading edge; Second, Tamron Tamron company can design and process ultra-high-precision molds, and can complete the injection pressure control pressure and mature condensing temperature control process, processing a variety of high precision Engineering plastic molding accessories and products. There are only a handful of companies in the world that can master the two core technologies at the same time, and this alone is enough to enable Tamron to win its place in the optical industry in Japan and even in the world. According to the introduction of the general manager of Changchun East Asia Optical Co., Ltd. Shenzhen Branch Zhijun Hou, the general spherical CCTV technology has been developed for more than 100 years, basically the manufacturer can produce as long as the equipment, the relative technical content is not too high. However, as a revolutionary lens manufacturing technology, aspheric technology is still only controlled by a few manufacturers.
According to Kong Lingjun, sales promotion director of Tenglong Shanghai Office, in Japan, many companies (such as Sony) of the same age as Tamron have grown into diversified and global companies, but Tamron only focuses on the optical field. Because Tenglong is very focused, they want to be professional, refined and transparent in the optical field. Tamron also does OEM, but customers are absolutely world-class companies and first-rate brands. At present, the smallest and lightest lens in the world is made by Tamron. This lens has recently taken a distance of only 49cm to meet the needs of macro photography.
Tamron’s success in China has attracted the attention of other lens manufacturers in Japan. Some Japanese manufacturers are trying to take the path of the Dragon and hope to achieve localized production in China, so as to seize the larger market "cake." To date, Japanese lenses represented by Seiko, Tamron, Computar, FUJINON, Tokina, etc. still account for over 60% of the Chinese lens market.
At the same time, China’s CCTV lens manufacturers are also rapidly emerging. Chinese lens manufacturers represented by Fujian have made breakthroughs in the quality and quality of Chinese lenses through the introduction of advanced technologies and equipment, and the market share has steadily increased. Rising, which has caused a lot of impact on Japanese lens manufacturers. Chen Jinfa, general manager of Fuzhou Hongguang Electronic Technology Co., Ltd., said that in a few years, the Chinese lens will occupy more than 50% of the Chinese home market.
The South Korean CCTV lens, like the Chinese lens, has risen rapidly in recent years and has become a force that cannot be ignored. Both the quality and the price of Korean lenses lie between Japanese and Chinese shots. Their production CCTV cost and price are lower than Japan, higher than China, and the quality is close to Japan. This point there is a certain gap between Chinese lens manufacturers. Although the Korean lens is also very active in the international market, the advantage in the Chinese market is not particularly obvious. It may be that South Korean manufacturers do not pay enough attention to the Chinese market.
According to Chen Jinfa, general manager of Fuzhou Hongguang Electronic Technology Co., Ltd., the world's CCTV lens market is currently dominated by Japan, South Korea, and China, with the exception of Japan and South Korea. China has a complete range of CCTV lenses. Compared with Chinese manufacturers, the varieties of Korean CCTV lenses are not very complete, and not many well-known brands, but occupy a certain share in the international market. The South Korean lens is slightly better than China, but China will soon catch up. Now it can be said that it is close to South Korea, especially the night-vision lens. China has surpassed South Korea and is approaching Japan. In recent years, Japan's CCTV lens has begun to weaken in certain markets, and many international buyers have begun to gravitate towards purchasing inexpensive Chinese shots.
However, unlike the Chinese manufacturers, Korean companies have more "team spirit" and are led by industry associations. Both price and market competition are relatively standardized and rational. This is worth learning from domestic companies.
Taiwan's CCTV lens manufacturers can not be ignored, the world's largest CCTV lens manufacturers are not in Germany, Japan and South Korea, but in Taiwan - Taiwan Asia Optical currently has more than 30,000 employees, regardless of scale or output in the world the first. However, like many Taiwanese companies, although Taiwanese lens manufacturers also have their own brands, they are mainly OEMs for the world-famous CCTV brands. Therefore, we do not see many Taiwanese brands in the market.
As a big lens manufacturing country, the German lens manufacturers will not sit back and watch the CCTV lens market uninteresting. Some German manufacturers have started to plan to enter the monitoring industry and share the CCTV lens cake. Some manufacturers began to visit places such as China, South Korea and the United States, trying to develop, develop and produce high-end CCTV optical lenses through cooperation with local companies.
The Japanese lens is mainly dominated by the high-end market, which accounts for a large share of the high-end market. China-made lenses mainly focus on the low-end market. The Chinese lens has low prices because of low production costs (mainly raw materials and labor). The products are suitable for the features, products are welcomed by many domestic and foreign camera manufacturers. Many Chinese lens manufacturers have also begun to realize in recent years that in order to obtain greater profits and the long-term development of the company, it is necessary to open up to the high-end market, and to focus on changing the Chinese lens is equivalent to the image of the low-end lens. Wu Baozhen, deputy general manager of Xiamen Ding Optoelectronics Technology Co., Ltd., believes that product positioning is very important. Chinese manufacturers should work together to change the overall image of the Chinese lens, and do not make people think that “Mide in China” is “secondary product”.
For CCTV lens manufacturers in China, they should jump out of the "quagmire" of price wars, work hard, introduce advanced technology and equipment, improve quality and management, shape CCTV brand, increase the added value of products, gradually enter the high-end market, and actively Participate in international competition, win the due market share by fighting. In this regard, many Chinese lens manufacturers are full of confidence.
