Lilang won the "CCTV-Discovery Tour" awarded "China's garment industry's most innovative enterprises" Award

On July 26, 2015, "China Influential Brands Summit Forum" and "Time Influence" TV Awards hosted by "CCTV-Discovery Trip" were held in the Beijing Convention Center. Lee Lang (China) Co., Ltd., won the "China's garment industry's most innovative enterprises" award. Also winning the Haier Group, Xuzhou Construction Machinery Group, Suning Cloud Business Group, Ping An Bank, Huaxia Bank, Maotai Group and other enterprises. On the ceremony, Hu Chengchu, Executive Director and Vice President of Lilang (China) Co., Ltd., thanked for the award and delivered a speech entitled "Innovative Spirit in the Mobile Internet Age." Hu Chengchu said that innovation is a concrete expression of daring spirit, a driving force for enterprises to break through the bottleneck and an enterprise's core competitiveness. Only innovation can enable enterprises to survive! In the Internet era, "Internet +" is a revolution to be adapted to all walks of life, which requires that we must adjust ourselves in the spirit of Internet thinking! The spirit of Internet thinking, summed up in three words - dare, pain, fast! Dare to fight, dare to create, dare to be wrong, dare to change Buffett said, when everyone thinks bad, is the time comes. In fact, opportunities sometimes come from blame. During the nearly 30 years of development in Lee Lang, "innovation and reform" have always been the topics that accompany them. In 1998, Lilang put forward the concept of "business casual men", opened up a development path of their own, and then designed a series of business and leisure products, establish their own product style. In the 90s of taking the brand road, Lilang also exert one's power in terms of brand culture, brand image, brand promotion, team building, etc., enabling Lilang to change from a little-known family workshop into a well-known public enterprise. Nowadays, with the slump in the retail industry, we also need to innovate: closing nonprofit shops and expanding Shopping Mall channels; discarding the need to negotiate business style and understanding consumer demand and all product-oriented approaches; combining traditional stores with e-commerce providers and expanding channels In addition, to create a more diverse, human service system, such as three-dimensional body, 3D fitting and so on. Only by daring to innovate and daring to change their own traditions can they adapt to the thread of the times. "Of course, innovation means that going the unusual way, there will be mistakes, so there is no fear of the courage, but more importantly, we must dare to change and correct mistakes in order to progress." Hu Chengchu said, "in daringly, we Is to have 'not because there is hope dare to fight, but because I dare to fight there is hope' belief! "Pain points that the so-called point of interest in pain, refers to what you do, we must focus on" pain points " To do, "pain point" is everyone's "interest point." Enterprises in the development, not only to understand the pain points of consumers, but also understand the mall, department store pain points, and shopping malls, department stores have to understand consumers and businesses, "pain points." The primary demand of consumers is "good and cheap" goods, the demand for department stores is to take more buckle point. Hu Chengchu said that as a garment company, we settled in Shopping Mall hope to have a good mall, a good counter, a good store. No matter what industry, only everyone can understand each other's pain points, we can avoid zero-sum situation, to achieve win-win results. The crux of the solution to the key is to treat others psychologically. Change in thinking faster Clothing industry is different from other industries, timeliness is strong, "more variety, less volume, high quality, fast delivery" is its characteristics, and all this is simply fast! Today's times change too fast, as businesses, the need for insight into the changing information, which requires business decision-making faster, faster implementation, R & D should be faster, faster product updates, faster logistics, service concept to adjust faster, and this one The key point is that ideas change faster! In the Internet age, only by using such "courage, pain and quickness" spirit can we achieve great success, and only in this way can we make steady progress in the ever-changing wave of the times.