Li Ning children's clothing image promotional film a strong landing CCTV children's channel with a new image sail sail

January 1, 2013 Tianjin wide cat children Products Co., Ltd. Li Ning sports a long history of children's wear new products debut in the nation's 300 franchise stores, the official new brand new products presented to the vast number of consumers. January 2013, the new Li Ning children's clothing video will be a strong landing CCTV children's channel, sail with a new image to sail the country's children and parents feel the new Li-Ning children's clothing. The Li Ning children's clothing with CCTV platform authoritative media advertising marketing height, in the completion of the brand remodeling at the same time start a new national channel optimization strategy. As one of the most authoritative and competitive mainstream media today, CCTV Children's Channel has created a Chinese children's media professional and exclusive TV platform. It is the most influential child media brand in China with media influence and market appeal. Its 99% coverage leads other children's channels and pinpoints children and family viewing audiences. Li Ning Children's Wear is a CCTV-looking children's advantage. For children across the country, the brand new advertisement was launched during the prime time of the winter holidays from January 14, 2013 to the first "close contact" with children in the high-altitude media. The launch of CCTV ads, focusing on building a strong brand Li Ning children's clothing, and let more children and parents feel the love of children's clothing Li Ning heart. Believe that the powerful combination with CCTV will help Li Ning children's clothing brand lead the children and family markets. In 2012, Li Ning Group officially announced that since January 1, 2013, Li Ning's children's clothing business will be authorized exclusively for the operation of Tianjin Wide Cat Children Products Co., Ltd. with the new logo of Li Ning Children's Wear, which is more uniform with the Li-Ning brand. Li Ning Children's clothing aims at 4 to 12 year-old children and strives to create high-quality children's sportswear. The brand focuses on the safe and healthy growth of children's sports. The product range includes garments, shoes, bags, caps, socks and balls. The new Li-Ning children's clothing will pay more attention to children's physiological characteristics and psychological needs, according to different age groups designed to meet more children's sports and leisure products. Li Ning children's wear completely consumer-centric, the product is more emphasis on the characteristics of Asian children's sports, fashion design, safe and reliable fabrics, meticulous workmanship into products which meet the dual requirements of children and parents. International sports brand is the earlier entered the Chinese children's clothing market and wading children's clothing field, their good performance in the Chinese children's clothing market, proved the popularity of sportswear in the children's market. Li Ning, a Chinese national brand, also joined the business serving children in 2010. As one of the important businesses for the development of Li Ning Group in the future, the Group also gives more support to Li Ning Children's Wear on the internal system, research and development and production and other resources. In 2013, Li Ning Children's Wear operated by Cats will focus its efforts on products, markets and channels to speed up brand awareness in the market, expand brand communication and promotion, and gradually complete channel optimization. In recent years, the children's wear market has grown at an average rate of 24% to 25%. The market size has grown from less than 50 billion yuan five years ago to nearly 100 billion yuan now. We have reason to believe that Li Ning children's clothing by virtue of a strong national brand parental advantages, professional market channels and great market potential, will certainly stand out in the children's wear industry.