Laser TV or Helping Hisense Become CCTV in OTT Business

[IT168 News] High-end user groups are the core value of market competition. Recently, at the "Living Room Big Screen Value Summit" held by Hisense JuLing Co., Ltd., 22.52 million Internet TV users were activated to create a more accurate and high-end OTT service platform covering the most consumer regions in the country and the most purchasing power users. . Hisense laser television positioning high-end users has undoubtedly become the first screen of OTT business.

Thanks to advantages such as "high arrival rate", the outbreak of the OTT market has become an industry consensus. In 2016, the advertising share of the entire OTT market has reached 1.5 billion. It is predicted that the commercial scale of China's OTT market will exceed 600 billion (Owe Cloud) after 2020. In addition, "high user value" and "high public credibility" are two other advantages of OTT's business. "High user value" is particularly prominent. China Yikang data shows that from January to October 2016, Hisense TV's share in the domestic high-end market was 17.74%, surpassing foreign "3S" brands in large-size, mid-to-high end products of 55 inches and above (Samsung, Sharp, Sony ), achieving high-end user share in China. Among them, Hisense laser TVs with an average selling price of about 60,000 have become the absolute main force in the large-screen TV market, and they can be called “luxury grade” home appliances.

Since 2014, Hisense has successively released three generations of laser television products. It adopts the laser reflection imaging principle and can project 88-inch and 120-inch huge images in an extremely short distance, covering 1080P products and 4K products, with 217 items. With its core patented technology, visual comfort is more than 20% better than normal reading. In addition, high-end users who use Hisense laser TVs can enjoy super VIP customization services such as five-year repairs, on-site installation design, and close-to-customer housekeeping services. With the above advantages, Hisense Laser TV has occupied nearly 40% of the market in the large-screen market of 85 inches and above, and the market has great potential.

It can be seen that, as a future strategic product of Hisense Group, the high-value user group of Hisense Laser TV will bring its OTT business a competitive advantage that is incomparable to other products, and the era of “high-end users are in the world” is approaching.