JESSIE women jointly Chen Xiaoyi "say good to break up" CCTV hit

Shenzhen Jessie brand is China's largest high-end women's brand , currently in major cities across the country opened more than 300 high-end stores. JIESSIE (Jessie) women advocate "simple is the classic" design concept, with its profound connotation, smooth lines, fine workmanship, noble taste, conquered a large number of urban white-collar women, JIESSIE brand is committed to creating an elegant, Charming, simple, not cumbersome feminine, has become the urban white-collar workers and other professional women's fashion trend, highlighting the intellectual self-confidence and elegance.

In 2011 the first urban emotional drama "Say good to break up" in CCTV and a set of Shenzhen TV hit, Chen Xiaoyi plays the oncology cold clouds, the atmosphere, understanding, working woman, a woman at home Set, set all better than one, her family and career balance between the two has become more respected urban women's target board. Chen Yi's dress in the play has become the focus of urban women imitation. Chen Xiaoyi's costumes all by the well-known domestic women's clothing brand JIESSIE (Jesse) Women's overall carefully crafted. With different scenes and stories, every time Chen Xiaoyi wearing JESSIE costumes in the play are aptly demonstrated the temperament and characteristics of a mature and confident urban women, dignified and yet stylish, simple yet noble.

JIESSIE (Jessie) Women's Spokesman introduced this collaboration with "Say Good to Break" and Chen Xiaoyi, is a useful attempt to focus on the company's brand marketing philosophy. JIESSIE brand has been in the field of women's professionalism has a good reputation before, in the major well-known fashion shopping malls also have a professional marketing channels, through television series such popular entertainment media for implantable cooperation, is the first time. It is hoped that through a more intuitive way of deduction, JESSIE (Jesse) connotation in front of the audience.

Chen Yi's clothing in the film sponsored by JESSIE Jesse Womens, so that the characters in the drama of intellectual character into the wood one-third. "Saying good or not breaking up" resonates between the role and the audience with workplace PR, emotional crisis, family-generation gap and social pressure all the time, making the audience pay more attention to Chen Xiao Yi's interpretation of how this role is dealt with and deal with these problems Reflected in the spirit, quality, tolerance, subconscious learning, imitating the character of the city image, noble quality, elegance and self-confidence. While paying attention to the role, audiences also learned the brand connotation of JESSIE clothing and narrowed the distance between JESSIE clothing and customers. The cooperation between the two parties can be said that the perfect combination of the ratings and brand marketing a virtuous "win-win."