Italy JERAY: "dialogue" with CCTV

08 Mid-Autumn Festival, with its "FromItaly" commercial in the CCTV CCTV-2 trump card "dialogue" was launched, another luxury men's brand - Italy JERAY came to China, officially launched his high-end men's clothing in China Market the way of operation. Italy JERAY1890 was born in Italy, Italy and Spain, the JERAY from the family name, the ancestral generation has been hand-workshop for the Italian royal aristocrats custom processing clothing, relying on its delicate craftsmanship, sophisticated materials, noble introverted concept, over a hundred years Dedicated to high-end, luxury men's research and production, produced by the production of products much European consumers favor and appreciation. In recent years, with the gradual international development of Italian apparel, JERAY apparel began the corporatization of the market. While inheriting the classic, it combined the noble quality with modern international fashionable fashion, daring to use upscale, natural fabrics and flexible colors JERAY is the product with the quality characteristics. In 2007, Sunshell Group, one of its fabric suppliers, introduced it into China through strategic cooperation such as equity participation. After entering China, JERAY first set up its headquarter in Shanghai, and immediately aimed at China's Beijing, Shanghai, Guangzhou, Xi'an, Chongqing, Tianjin, Shenyang, Zhengzhou, Jinan, Qingdao, etc. with the direct links of the international chain and the franchise chain Like the other international giants (such as Mercedes-Benz, BMW, SONY, Mitsubishi), to lock up the high end of China's CCTV as a promotional platform for its strategic layout in the national market. Dialogue is a talk show of the most influential and core brand value of CCTV. It has a stable high-end Chinese audience over the past eight years. Because it has been adhering to the high-end, cutting-edge, cutting-edge, realistic program style and invited guests from the world's leading politicians and industry-leading, with a strong voice of the iconic figure. All these make it occupy its position unique and unique in the intense competition in the media market. According to Eugene (Eugene), JERAY's chief operating officer in China, JERAY will speed up its investigation and study in Beijing, Chongqing, Nanjing, Jinan, Dalian, Zhengzhou, Guangzhou, Chengdu, Chongqing, Xi'an and Qingdao since September this year And to join the applicant, to meet the JERAY brand standard high-end malls, stores and individuals with qualified cooperation as soon as possible counseling its opening and trial operations, as of the Spring Festival in 2009, plans to set up 20 stores in China.