The 2011 government work report stated that accelerating the strategic adjustment of the economic structure is the main direction for changing the mode of economic development. To increase the technological transformation of enterprises and focus on enhancing new product development capabilities and brand building capabilities is an important means to achieve the transfer mode and structural goals.
As a new equipment manufacturing company, Foton Lovol focuses on technology and marketing innovation. Its product structure has been continuously optimized, its brand influence has been continuously improved, and its market competitive advantage has become more apparent. The major businesses in the first quarter of 2011 have seen a surge in overall popularity. Sales revenue was 3.9 billion yuan, an increase of 36.4% year-on-year. Among them, LOVOL's construction machinery business grew 84% year-on-year in 2010; LOVOL's agricultural equipment business rose 72.9% year-on-year in 2010.
Great technological innovations, new product upgrades
The core technology breakthrough is the development of the equipment manufacturing industry. To strengthen the company's ability to innovate in technology, Foton Lovol has used 3% to 5% of its operating revenue for R&D. In recent years, companies have accumulated R&D and innovation investments of nearly 2 billion yuan.
In 2007, Foton Lovol Heavy Industries Engineering Technology Research Institute in Shandong was awarded as a state-certified enterprise technology center. To further build a synchronized world R&D system, since 2009, Foton Lovol Heavy Industries has established two R&D centers in Beijing and Europe on the basis of the Shandong Institute of Engineering and Technology, forming a trinity R&D structure and occupying a technological commanding height. In addition, Foton Lovol Heavy Industry also invested 500 million yuan to build a pilot test center project. The first phase of the project was completed and put into use at the end of 2010, further improving the technical R&D, trial test capabilities, and lean manufacturing capabilities of Foton Lovol. The promotion has created conditions for optimizing and upgrading the product structure.
Agricultural equipment and construction machinery are the two core businesses of Foton Lovol Heavy Industry. Foton Lovol focuses on large-scale horsepower in the field of agricultural equipment in two industries, high-tech products, new platforms for high reliability in the field of engineering machinery, and products with a slow technological breakthrough. The bottleneck focuses on strength.
Since 2010, LOVOL's agricultural equipment business has successfully developed a 6kg/s large feed harvester, achieving a major breakthrough in the field of large feed harvesters; successfully developing a new rice machine product and applying a number of patented technologies Compared with ordinary products, the machine has to reduce the loss rate by more than 60%, increase the operating efficiency by 15%, and reduce the operating oil consumption by an average of 0.3L/mu, making it a leader in domestic rice machines.
In addition, like the Revo Valley God CP04 corn combine harvester as a representative of domestic high-end technical level of agricultural machinery products have also been put through the market identification, product portfolio is further enriched and optimized, in line with the user's differentiated needs, creating a leading industry's core competition force.
In response to the promotion of new agronomy such as the deep-rooted operations promoted by the current country, through the cooperation of production, education and research with domestic universities and research institutes, deep integration of product development and agronomy, Revo tractor products successfully covered 25-320 hp segments, and the product mix continued to be optimized. With richness, it can effectively meet the needs of agro-industry operations. Levo Tractor's product line span and technical reserves have been leading domestically.
At the same time, the Revo Construction Machinery business, represented by the Lovol loader, is also booming. In 2011, LOVOL's construction machinery business continued to upgrade its product structure and launched the new family members of ETX958, ETX966 and other ETX loaders. After more than ten technical upgrades, Revo 2011 upgraded loaders and Revo ETX loaders have more mature technologies, superior performance and more reliable quality. At present, Lovol loaders have formed a series of 4 series, 9 models, more than 100 kinds of product resources, especially the launch of the Kingston loader FL955F products, further enriched the product portfolio, effectively covering different market needs. In March 2011 alone, it set a new record for the sale of 1,200 units of the Lovol loader in a single month.
New energy is the future direction of the development of the machinery and equipment industry. Lovol Engineering Machinery has a keen grasp of the development context and is actively conducting R&D and trial production. In 2011, it successfully developed the first domestic energy-saving and environmentally-friendly product Revo LNG loader with LNG as its power source. In the forefront of energy-saving environmental protection engineering machinery product development.
In order to meet the needs of China's vast excavator customers, Revo Excavator actively introduced and absorbed advanced European technologies, integrated global top-level spare parts resources, made use of three-dimensional technology to develop new products, listened to the opinions of customers, upgraded and improved many times, and developed independent ownership. The new generation of excavator products of intellectual property, Revo 2011 excavator, has achieved outstanding performance after being put on the market. In the first quarter of 2011, Lovol excavator terminal sales reached more than 1,600 units, an increase of 107.7% year-on-year in 2010.
Many marketing innovations, market performance is also eye-catching
In 2011, to further demonstrate the brand image of Foton Lovol Heavy Industry, Foton Lovol Heavy Industries opened a new model of high-end docking high-end industry brand communication. On November 8th, 2010, Foton Lovol participated in the bidding of CCTV's gold resources for the first time, and successfully won the bid of CCTV's gold resources “News News” after winning a record high of 56.69 million yuan, achieving the highest domestic media coverage. Cooperation qualification. At the same time, Foton Lovol Heavy Industries has invited Hollywood international professional advertising production team to shoot and produce corporate image ads. The Hollywood blockbuster commercial featuring the Revo Construction Machinery Transformers was launched on CCTV's prime time on March 1, 2011, which caused a high degree of repercussions from the market and the industry. As the 2011 debut of marketing innovation, Foton Ray Wo Heavy hit the loudest shot of marketing communications throughout the year.
At the same time, taking the market as the center, Revo Construction Machinery planned and launched a series of marketing work in the first quarter of 2011. Demonstrating high quality, high-performance loader hip-hop and excavator drift to Foton Lovol Heavy Industry Products to the market and users is a major innovation in quality marketing of Foton Lovol. With the popular and dynamic combination of fashion and dazzling dancing, the audience is presented with a luxurious visual feast. At the same time, the market and users have a new understanding of the gold quality of Lovol Engineering Machinery products. It is understood that in the first quarter of 2011, the Lovol loader held 15 large-scale promotion meetings in key sales regions such as Beijing, Tianjin, and Jinan, and more than 1,300 live set-up machines were set up; Loewo excavators held 277 celebrities of various sizes throughout the country. Product exhibition, only the cumulative transaction at the exhibition in March 2011 reached nearly 1,000 Taiwan Loewe excavator orders.
Lenovo's agricultural equipment committed to serving the modernization of the world's agriculture has also continuously innovated its marketing model, promoted sales performance in the market, vigorously promoted a new model of brand marketing and marketing, and established a regional training base based on the resources of service providers to continuously strengthen service stations and end users. Training, truly dedicated to customer service.
