CCTV Spring Festival Public Service Advertisement: Open the Door to the Heart

CCTV broadcasts "Chopsticks", a story about the heritage of Chinese culture last year. This year, the public service advertisement "Door", which contains the culture of the family, was launched. The perspective of creativity is aimed at the "home" that ordinary Chinese people will come into contact with on a daily basis. It is not only It is the entrance and the exit. It is the only way for people to communicate with the outside world. Different regions have different characteristics of the family's home. Different families have different customs and civilizations. The film portrays the interaction between the Chinese and the “gate” in a truly detailed way. By capturing a few stories about the door, it restores people's soft memories and the most real emotions of the house.

The film was created by Amber and created by Shanghai Guanchi Culture Communication Co., Ltd., directed by Wang Weiming, the Taiwanese director who won the Golden Bell Award and the China International Effie Award. CCTV’s Public Welfare Advertising Department followed the “door” film production team and successively transferred to Hebei. In Shanghai, Guangzhou, Sichuan, and other locations, the shooting team made every effort to use the most natural light in each scene to reduce over-engraving so that the true beauty and light and shade could stay in everyone's vision. The three-dimensional character of the performance and the sense of realism in the performance of the performance, so that every story of the door is full of simple and pure sense of reality.

From the ancient wooden doors of Jingjing, Hebei, Shikumen in Shanghai, to the China Gate in Chinatown, every door contains the customs and culture with local characteristics. Through a single door, the camera smoothly captures the most authentic emotional expression of the “original” New Year’s atmosphere and the people and the door. The whole movie uses the door as a clue to run through five real and touching stories. Among them is the quiet and peaceful atmosphere of Hebei Shancun. The young boys open the walnuts with a door open and send them to their mother's mouth; there is a warm and pleasant neighborhood in Shikumen, Shanghai, where they eat. A symbol of a round and full egg dumplings; a lion dance in front of drums in Guangzhou; a bustling lion in front of the door; a bustling wedding ceremony in the new village of Chuandong to welcome newcomers; and the bustling Chinatown Gate of Chinatown. Nostalgia and pride. These touching moments and the stories of people and gates that happened to happen around us make it possible for the audience to understand the connection between life and the “gate” from the bottom of the heart and to realize the significance of “a door, family” and make it truly moving. And pleasure is implemented in the opening and closing of each "door", leaving a warm imprint on the heart.

Entering the door to respect the family, the family, the door, the door, the family, the family, the door, the door, the world, the door is the home, the opening and closing of the door are the scenery of life.