CCTV repeatedly broadcast the Hadrian generation, a new benchmark for domestic smart toy companies!

In recent years, with the advancement of urbanization, the improvement of people’s living standards, and the change in the concept of consumption of new generations of parents, the toy market in China is also undergoing a quiet transition. In particular, the old toy companies headed by Guangdong Hadix Toys Co., Ltd., from the initial pure OEM OEM company, upgraded and transformed into a new generation of high-tech smart toy companies with their own brands.

Guangdong Hadix Toys Co., Ltd. was established in 1999. According to the person in charge of the Harbin generation, at the beginning of its establishment, the company was simply doing OEM OEM processing. However, with the emergence of OEM drawbacks and the impact of imported toy brands, Xiao Forest, Chairman of the Harbin generation, resolutely took the company on the road to independent research and development and brand building in 2006. It is precisely because of this transformation that the generation of Kazakhstan has safely avoided the crisis of the global financial crisis in 2008.

As we all know, Dongguan, Guangdong is an important production and processing base of the world toy industry. 42% of the world’s toys are processed here. However, after the global financial crisis broke in 2008, hundreds of toy companies were forced to close down. The industry suffered heavy losses. Under such circumstances, the Ha-generation that has already transformed and upgraded its own brand not only has not been affected by the financial crisis, but its sales have also increased by 25% from the previous year. The successful transition from the OEM to OBM has also attracted the attention of many in society. At the time, CCTV’s “News Broadcasting” and “Economy Half Hour” were the two heavyweight programs with the theme of “Dongguan Dilemma, the SME crisis, and the injured Chinese toy”. The generation has conducted more than 10 interviews.

According to the “News Broadcasting” report, the closure of processing companies has finally proved that companies still need to take the path of independent innovation, adjust their structure, transform their development, and improve their quality has become the only choice for companies to develop. Guangdong Hardy Toys Co., Ltd. was able to retreat in the crisis of the financial crisis, and even better development than in previous years, precisely because it insisted on taking the road of independent brands, promoting technological innovation, and constantly enhance the competitiveness of enterprises. The efforts of the Zayidi generation to create "individual brand enterprises" have achieved results. Such efforts should be sustained by the entire industry and can only promote the deepening reform of the Chinese toy industry.

In the “Economy Half Hour” report, China’s manufacturing has now moved toward China’s creation, and the economic engine of the Pearl River Delta has to be changed from a low-value-added labor-intensive industry to a high-value-added, technology-intensive industry. In the process, both workers and enterprises need to undergo a self-transformation. If the company still sticks to the old path of low wages, low costs, and low prices, the labor costs faced in the future will only become higher and higher, and profits will only become thinner and thinner. The program interviewed Chairman Xiao Lin and Xiao Dong. They pointed out that if the company wants to develop, it must respond to the call of the country, from manufacturing to production, establish its own brand, increase the added value of its own products, and the government should also guide the company High-value-added, high-tech, high-profit, high-tech companies are in close proximity. Only in this way can they increase corporate profits and enable companies to achieve long-term development.

Nowadays, after 18 years of continuous improvement, the Hader Generation has become a medium and large-scale enterprise that integrates design, development, production, and sales. It is a smart toy company with a completely independent brand in China. The Pleasant Goat series of smart toys and Super Pantera series of intelligent robots now being researched and produced are also on the market. It is believed that in the future, the Harbin generation will lead China’s high-end toys and continue to witness the splendid glory of the Chinese toy industry.