CCTV "Dialog Star Brand" Helps HAYDEN Girls

In March 1818, March 14th China Intertextile was held in Shanghai National Convention and Exhibition Center for a period of three days. The exhibition area of ​​182,000 square meters, exhibitors from more than 4600 countries in 29 countries and regions. Since its inception in 1995, Intertextile has been adhering to the principles of professionalism and trade, as well as serving exhibitors, serving the industry, and serving the market. The focus of the Expo has been on the organization of professional audiences, the transfer of the latest international popular information, and the promotion of Essential trade and cooperation and other aspects.

China International Textile Fabrics & Accessories Fair is currently the world's largest exhibition of apparel fabrics and accessories. The exhibition provides a one-stop shopping platform for apparel fabricators, trading companies, importers and exporters, retailers, chain stores and other fabric buyers to display all kinds of apparel fabrics and accessories. China International Textile Fabrics & Accessories Fair is not only a high-quality platform for purchasing the latest fabrics and accessories, its fashion trends and seminars provide design inspiration for the next season's trends. Huiyin Deng HAYDEN Girls was invited as an industry representative to participate in this professional exhibition.

CCTV Securities Information “Dialogue Star Brand” integrates CCTV, major provincial TV stations, and major mainstream news media to establish the China Star Brand Promotion and Development Alliance, which is a strong multi-platform, multi-dimensional brand for development projects, aiming to promote China. Brand influence will help the development of Chinese national enterprises.

At the exhibition, HAYDEN Girls in Huiyi Deng received great attention from the on-site media with its European and American fashion design. CCTV Securities Information "Dialogue Star Brand" column group also expressed a strong interest and great concern, and interviewed Mr. Zheng Hu, head of the HAYDEN Girls brand of Huiyi Deng.

Mr. Zheng Hu (left) interviewed by the column group of “Dialogue Star Brands” of CCTV Securities Information at the exhibition site

Mr. Zheng Hu mentioned in the interview that Huiyideng Garment Co., Ltd. is headquartered in Angeles City, California, Angel City, USA. The brand experience stores are located in Santa Monica, one of the most beautiful coastal cities in the world, and are gathered by superstars. In Beverly Hills, all design teams are also based in the United States, so HAYDEN Girls is a 100% pure American design brand.

Since entering into domestic development last year, it has mainly combined online and offline activities, and has regularly organized parent-child interactions under the line. For example, last year's new thinking children model finals were invited by Shenzhen organizers to participate in the brand sponsors and give The event provided HAYDEN Girls branded apparel, and the online channel was mainly spread through Alibaba's sales platform for public sales.

The children's wear industry in the United States is mature and has strict quality control. From the classic aristocratic college style to the approachable girls of the neighboring families, the design also gives mothers different fashion and functional choices. Overall, most American children's wear brands are extensions of adult clothing brands due to branding, channels, and parental preferences. However, there are also many brands that focus on the design of children's clothing, most of which are family owned and have a history. Compared with the adult brands, the adult-oriented brand is designed to be smaller and the brand designed for children can meet the needs of comfort and fit.

HAYDEN Girls is one of the most popular children's wear brands in the United States. Fashion and comfort are the concepts inherited from the HAYDEN girls. They provide clothing, accessories, footwear and other products for newborn babies to their teens. Its core values ​​promise: satisfying the quality of customer expectations, providing the services the customer needs, the style that suits the needs of the customer, and the price that customers can easily accept.

The increasingly mature IntertextILE will continue to strengthen trade relations between China and other countries in the textile field, expand international exchanges and cooperation between industries, and work hard to promote the development of China's textile industry and market prosperity.

Huiyi Deng HAYDEN Girls Los Angeles and China Management at the show site and section portfolio shadow

CCTV Securities Information "Dialogue Star Brand" column group also sincerely hopes that the HAYDEN Girls of Huiyi Deng can achieve their vision, so that more Chinese children can share the fashion trend of the United States through the HAYDEN Girls in Huiyi and open up a new world.