CCTV exposed unqualified mattress leading enterprises call for industry self-discipline

On April 14th, CCTV exposed the results of random sampling of mattress products by Beijing Consumers Association in the "News Network" "Weekly Quality Report" program. The results showed that 25 samples of 50 mattress samples were sampled. There are quality problems in the sample, and the failure rate is as high as 50%. The results of this sampling made the quality of the mattress strongly questioned by consumers. The mattress leader company Suibao Group took the lead in releasing the “Appeal for Reshaping the Image of the Mattress Industry” on its official website and Weibo, appealing to the industry colleagues to pay attention to product quality and returning to the original intention of the industry to provide consumers with high-quality deep sleep. The image of the mattress industry.

“Four spring mattresses did not meet the national standards, 70% of the brown mattresses did not meet the national standards, and 5 of the 6 mattress samples purchased on the online trading platform had quality problems such as adulteration and inferior quality.” Facing CCTV reporters Interview, Luo Gangru, director of the Consumer Guidance Department of the Beijing Consumers Association, said. In addition to quality issues, there are problems with the identification of mattress products. The 37 sample product marks and instructions for use do not meet the requirements of national standards, accounting for 74% of the total number of samples; most samples have different degrees of missing and wrong product marks. The results of such random inspections have shocked the public.

The CCTV news program broadcasted the news, causing people to panic about the quality of the mattress. Many mattress sales stores and furniture stores have received consultations from consumers on mattress quality and product warranty. Volkswagen's trust in mattress products has fallen to freezing point. Faced with such a situation, major mattress manufacturers have expressed their views. Many mattress companies responded to CCTV's problem mattresses on their official Weibo, emphasizing the quality assurance of branded mattresses. As the leading enterprise in the mattress industry, Suibao Group took the lead in publishing its “Appeal for Reshaping the Image of the Mattress Industry” on its official Weibo, calling on the industry colleagues to regain the original intention of manufacturing mattresses, paying attention to product quality and strict Follow the relevant national standards for mattress production and reshape the image of the mattress industry in the hearts of consumers. After the appeal was issued through Weibo, it received the attention and support of the Guangdong Furniture Association. Many mattress industry practitioners and mattress companies have forwarded it, showing the confidence of mattress companies and practitioners in rectifying the industry.

The CCTV exposure has caused people's distrust of mattress products, but it also helps to sort out the industry order, purify the mattress market and enhance the competitiveness of brand mattresses. For example, the Suibao Group, which is the nation's leading market share, is expanding its distribution network throughout the country. At present, the Group has more than 1,500 specialty stores across the country, and its sales outlets even cover the Internet. The consumption upgrade of mattress products will become a trend, and leading companies such as Suibao Group will gain a larger market share by virtue of brand advantages.