CCTV Bidding Meeting Specially Scores 110 Million Achievements "Quanzhou Dark Horse"

On the morning of the 18th, CCTV's "2008 Golden Resources Advertising Tendering Meeting" was held at the Beijing Medea Center. Famous enterprises from Quanzhou, such as Xtep, Kinba, and Septwolves, have won numerous competitions with many well-known domestic brands. In particular, Xtep and Rimba successfully won the exclusive naming rights for the first column of the 2008 Beijing Olympic Games and the right to broadcast live games for the two Olympic Games. In total, nearly 200 million yuan was earmarked.

The reporter learned from the bidding meeting that leading companies of Quanzhou brands such as Xtep, Jinba, Septwolves, Haopai, Anta, 361 Degrees, and Lilang all participated in this tendering session. Informed sources disclosed that in the competition for the Olympics' advertising resources, Xtep won the exclusive naming rights of the Olympics column “Casino Express” with 46 million yuan, while participating in CCTV advertising with 63.33 million won the bid “2008 Olympics finals live broadcast patch ad”. A "dark horse" in the spring of bids for the bids; and Rimula men's wear, with a price of 89.94 million, won the "Advertising package for the 2008 Olympic Games."

Seven wolves, at a price of more than 20 million yuan, obtained an ad slot after news broadcasts in July and August next year. Industry analysts said that next August is the Olympics file, when CCTV's ratings will be significantly increased, especially news programs. Seven wolves chose to bid for the July and August news broadcast after the news broadcast, playing the "Olympic wipe the ball."

According to statistics from insiders, at this year's bidding meeting for CCTV's gold advertising resources, Quanzhou enterprises such as Xtep, Jinba, and Septwolves had a total amount of 220 million yuan, which was more than 185 million yuan last year.

Although the Olympic Games were held only for a short period of 16 days, the reserve price of each Olympic Games-linked advertising resource was at the cost of tens of millions of yuan. Yesterday's tender meeting began. The exclusive naming rights of the "Star of the Day" column during the Olympic Games was won by Red Bull Beverages at a price of 158,900,000 yuan, becoming the highest price for a single item of the bidding meeting on that day.

According to the information released by CCTV, this year's bidding meeting received a total of 8.038 billion yuan, a 18.1% increase from last year's 6.796 billion yuan. In this year's successful bidder, the performance of state-owned enterprises is eye-catching, reflecting the rise of the national enterprise brand. The industry is also more widely distributed. Although major advertising companies still rely mainly on Beijing and Shanghai, enterprises in the southwestern provinces have also begun to have outstanding performance.