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Accueil> Blog> CCTV's Latest Environmental Public Service Advertisement: Keeping "Green Hills" in Its Hometown

CCTV's Latest Environmental Public Service Advertisement: Keeping "Green Hills" in Its Hometown

April 03, 2023
CCTV Latest Environmental Public Welfare Advertising Film "Green Hills"

On August 15, 2005, when he was the secretary of the Zhejiang Provincial Party Committee, Xi Tongzhi made his first scientific observation on the issue of “Green Mountain is Jinshan Yinshan” when he visited Anji, Huzhou, Zhejiang. Twelve years later, CCTV launched the latest public service commercial “Green Hills,” describing the small but extraordinary voices of ordinary people who live in beautiful, livable villages.

"Green is in people's hearts"

"As long as I can keep this bamboo forest, I'm not alive."

“As long as the water is clean, the villagers will be able to sit and chat with each other happily.”


"I like it here. I will come back every time I leave."


"A good environment is a place where you can't go. It's beautiful here. It's natural. Come back."


From the perspective of three generations, the short film tells us by their actual actions that protecting the environment is the top priority.


- Liubo-

Foresters participate in waste classification for 12 years

In the six-year-old Libero, he wore a brawl and the trekking pole came to the bamboo forest he had guarded for decades. Looking at the bamboo sea in front of him, he listened to the buzzing sound of Zhufeng bamboo forest, and could not help but sigh.

"When I was a child, my father took me to take the bamboo forest and raise them. It was a generation that we passed on from generation to generation."


- Chen Hao -

Picking tea women participate in garbage classification for 3 years

In the distant hills, on the distant hills full of lush greenery, all are green tea trees. The air is filled with faint scent of flowers. From the evergreen tea trees, silver bells are heard from time to time. Here the village is honest, people are hospitable, kind and industrious.

"Starting from my grandmother's generation, I planted tea. The people in the village are familiar with me. I can make them drink the good tea I have. I'm happy to be happy."


- Kangkang -

Pupils participate in garbage classification for 10 days

The father and son walked on the path of the country. There was no noise and no noise. The path of farmland and pastoral scenery was surrounded by green crops. Kang Kang found out that his father was facing a huge machine and pulled out a magnetic card.

“Originally, the trash we throw can turn into energy, and the vegetables eat grow tall and strong.”


- Old Yu -

Bed and breakfast owner participates in junk classification for 9 years

Lao Yu wraps and sorts the garbage that has been sorted by the kitchen. The plastic bottles are emptied and flattened. The waste paper is arranged neatly like a tofu block, neatly and beautifully like a masterpiece of art.

“The first thing that I do on a daily basis is sorting the garbage in my homestay. The people who have come to our home have said that they are particularly clean.”


Keep green water around

It is ordinary

Unusual wish


"Garbage classification" is a part of the construction of "a beautiful livable village" and is also the basis for the development of the "Two Mountain Theory".


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