Appliance big data: CCTV can only be ranked second? Smart TV use Secret

Although the appearance of online video now has a diversion from TV viewers, there are still many loyal viewers still sitting in front of the TV. In fact, among these audiences, many people do not watch TV programs. Instead, they use televisions with smart systems to achieve more functions, such as watching videos on smart TVs, playing online games, etc., and fully enjoying the Internet. Various conveniences come.

Appliance big data: CCTV only ranked second? Smart TV use secret

Then, after the user purchased the smart TV, what is the usage rate of the smart TV? I believe these issues are also of great concern to everyone. Recently, AVC, a professional big data research institution, announced that a group of smart TV user terminals use big data, and there are many interesting numbers that are worth noting. This data is based on more than 20 million smart TVs that are activated and used, and statistics on the use of smart TVs in the country. How smart TV users use habits will reveal the answer. Not much to say, today's "Home Appliances Big Data" 85th issue, we come together to focus on those things you do not know about smart TV.

■ The number of smart TV startups exceeds 46 million daily

First of all, let's take a look at how active the smart TV users are. According to big data, the number of active terminals per day for smart TVs was 45.39 million units per day in January, and 47.28 million per day in February. The latest daily average number of active terminals for smart TVs in March was 46.47 million units. It can be seen that from the New Year's Day, the number of active terminals for smart TV users reached 45.39 million units per day, an increase of 1.89 million in February from January, and March decreased by 810,000 units per day from February. On average, the number of smart TVs that are turned on every day across the country has reached 46.38 million. It can be seen that users are very enthusiastic about the use of smart TVs, and more than 40 million mobile phones are turned on every day, which is also a very large number.

The number of smart TVs is over 46 million units per day

■ Talk with data: How long does it take for a user to use a smart TV every day?

Some people may say that just booting doesn't mean anything. It doesn't mean how long the user has used the smart TV. There are even many people who believe that the time users are using smart TVs is gradually decreasing. Is that really the case? It does not matter, we then look at the following set of big data.

Smart TV has become a must for many families

Big data shows that users use smart TVs for an average of 5.25 hours per day

According to data, in March 2017, the smart TV terminal had a daily boot time of 4.9 hours, and this figure was 5.3 hours in January and 5.56 hours in February. If calculated on an average basis, the average daily power-on time for each TV is 5.25 hours, which means that users spend more than five hours per day on smart TVs. It is not difficult to see from this set of data that users have a relatively long period of use of smart TVs, and TVs are still products with higher frequency of use in home appliances.

■ More online video platforms attract audience attention

For smart TVs, a large part of the user's use is to watch online video, which is one of the most frequently used features of the user. There are many genuine online video platforms currently licensed by licensees, such as the familiar platforms such as Mango TV, CIBN, and Galaxy Kiwi. These platforms are also well-known and frequently used by users.

Mango TV became the most popular online video for smart TV users

In the video-on-demand platform, what is the user's preference? According to big data, the longest viewing time of each TV is the Mango TV platform, with an average duration of 3.94 hours. The second is the Aurora Cloud platform. The average viewing time is 3.79 hours per day. It is located at the third place. , is the CIBN Universal film and television platform, the average daily use time is 3.59 hours. It can be seen that the old online video on demand platform Mango TV is most favored by viewers in smart TVs.

■ CCTV ranks second only Hunan Satellite TV is the most popular among viewers

In addition to watching online video programs, traditional TV programs are also popular with viewers because some programs, such as variety shows or TV shows, are broadcast exclusively by TV stations. Online video platforms are sometimes due to copyright and other reasons. Can't broadcast with it synchronously. Therefore, many TV channels are still favorites of chasing fans. So what are the favorite TV stations for smart TV users? We still use big data to speak.

The live TV channel most concerned by users is Hunan Satellite TV, ranking first in the list with 707.78 million stations, ranking second in the CCTV1 integrated channel, and the number of live television per day is 6.611 million. The third place was obtained by the CCTV6 movie channel, which was 5,111,800. The fourth to tenth places are CCTV4 Chinese International Channel, CCTV3 Arts Channel, CCTV13 News Channel, Zhejiang Satellite TV, Shanghai Dragon TV, CCTV5 Sports Channel, and CCTV8 TV Series Channel.

The channel with the most viewing number is not CCTV CCTV 1, ranking second

As can be seen from the rankings, Hunan Satellite TV, which is known for playing entertainment variety shows, is the most popular among TV viewers and has the highest ratings. CCTV also has an unshakable position, occupying 70% of the Top10 rankings. In terms of sports programs, it is actually not as much as everyone thinks, because the average number of sports channels viewed daily is far behind entertainment programs and news programs. On the whole, entertainment and TV shows are the most popular, followed by news.

■ Written at the end:

Today we are concerned about a series of big data on smart TVs. From the above data, it is not difficult to find that, in fact, smart TVs have a relatively high frequency of use, regardless of the average daily operating rate or user usage. However, the level of user preference is still not the same. Some users are keen on traditional TV station programs while others prefer to watch online video programs. Analysis of the reasons is actually related to age. For the middle-aged and the elderly, traditional television programs are the most popular, and online videos and other content are more suitable for young people's appetites. It can be said that radish cabbage has its own love.